Who We Are
An agency built by people who
understand your business.
Schooler Outdoor Marketing was formed in 2023 when two established agencies, Schooler Associates and Outdoor Marketing Group, combined into a single representation firm. The merger gave the brands we represent something a standalone agency rarely delivers: denser coverage across a multi-state territory and broader category expertise.
Everything we do starts with your success. We bring the full strength of a dynamic, multi-disciplinary team to each brand we represent, building partnerships grounded in trust, growth, and momentum. Our culture rewards initiative, responsibility, and accountability — the qualities that let us attract the best talent in the industry and put it to work on your behalf.
What sets us apart is where our people have been. Our principals haven't only carried a line, they've held executive roles inside retailers, inside manufacturers, and inside third-party agencies. We've been the buyer deciding which brands make the set. We've been the brand deciding who to trust with a territory. And we've been the rep in the room closing the order.
Our Leaders
Our work ethic is key to success
Kevin Roberson
Owner/COO
Kevin Roberson is a seasoned leader with more than two decades of experience in scientific instrumentation and precision equipment. He joined Mike Schooler and Schooler Associates in September 2002, working his way up from Sales Representative for North Texas and Western Oklahoma to Sales Manager for Major Accounts. In 2018, he seized an opportunity to purchase Outdoor Marketing, adding business ownership to a long track record of driving sales growth.
Aaron Dusek
Principal/Managing Partner
Aaron Dusek is a sales leader with deep expertise in key account management, sourcing and manufacturing, and go-to-market strategy. He built his career over more than a decade at TRUGLO, rising from Regional Sales Manager to Channel Sales Manager and ultimately VP of Sales, following an earlier role as Regional Sales Manager at Steve Kauffman & Associates. He joined Schooler Associates in 2021, bringing strong nationwide relationships with key accounts, buy groups, and distributors to the team.
Eric Johnston
Principal/Managing Partner
Eric Johnston is a retail operations and sales leader with hands-on expertise in buying, program development, and the KPIs that drive retailers and distributors. He spent five years as Chief of Retail Operations at Palmetto State Armory, where his daily involvement in buying built deep knowledge of product development and go-to-market programs, before moving into a Territory Manager role at High Rock Marketing. Since 2018 he has served as Principal at Outdoor Marketing Group, pairing his operator's perspective with a strong understanding of what retail partners are looking for.
Justin Holcombe
Sales Director
Justin Holcombe is a sales and operations leader covering the North Texas and Oklahoma territory for Schooler Associates. He earned a BA in Administration & Marketing from Tarleton State University and spent fourteen years as Director of Operations at Porter's Army Navy Store, building a strong operational foundation in the outdoor retail space. He joined Schooler Associates in 2006, where he has managed the North Texas and Oklahoma market for nearly two decades.
OUR TEAM
The Schooler Outdoor Marketing Team
CORE SERVICES
Marketing Representation
Connecting brands with dealers and distributors across diverse trade channels to maximize market reach.
Strategic Sales Execution
Utilizing real-time field data, forecasting, and demand planning to support effective sales strategies.
Relationship Management
Building long-term partnerships that extend beyond transactions to deliver measurable results with dedicated, high-touch attention to key accounts.